SPATIAL DESIGN . NARRATIVE INSTALLATION . PRINT DESIGN
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ColourNext 2020
ColourNext is the annual colour forecast for Indian interiors. Targeting architects and interior designers through an exhibition, digital and print media, this excercise has been instrumental in positioning Asian Paints not just as a manufacturer of paints but a market leader and proactive visionary.
Curiosity
Clear . Expanding . Energetic . Focussed . OptimismThe year 2020 is marked by an evident yearning for knowledge and a strong desire for progression. With wellbeing and self-growth as our highest priority, we chart a path to further our pursuits, to expand our pursuits and lead our best lives.
A radiant colour that represents our simmering hunger to expand our potential, Curiosity is a shade that’s high on chroma and low on grey value. A modern and clear blue, it energizes us with an optimism to persist with our focussed pursuits, and be the best versions of ourselves.
Mystique
Spiritualism .
Ancient .
Curiosity . Faith .Mysterious . Philosophies . Magnetic
Mystique is a visual manifestation of our desire to explore ancient wisdom, practices and philosophies. Be it for reasons of self-actualisation, therapy or our everlasting cosmic curiosity. Mystique visually expresses a new-age spiritualism with a penchant for the past.
Mystique traces a gradual behavioural shift wherein spirituality is no longer tied to religion as people turn to individual systems of faith and belief for anchorage. While mystical practices have always been region-specific, new-age mysticism adopts ideas from across cultures. An aesthetic inspired by totems and ancient symbols of mysticism, the visual, spatial and material qualities of Mystique are mysterious and magnetic.
Potent
Powerhouse . Intense . Undiluted . Concentrated . Amplified
Redefining luxury, Potent is an essence that offers an amplified experience, a powerhouse packed with intensity like a nucleus. Rooted in knowledge, Potent represents a shift in our preference to partake in fewer but more concentrated experiences. As the average spending capacity of an individual increases, there is a shift in how society perceives luxury.
There’s a growing appreciation for sparsity, differing from scarcity—a prioritisation of undiluted experiences over quantity. This is rooted in the awareness of what’s what and what’s in, and having the resources to buy into an idea be it the latest super-ingredient or a limited drop by a niche brand. Potent represents amplified experiences in mini packages for thoughtful consumers.
Blend
Polymath . Creativity . Perception . Technology . Imagination . ExpertiseWhen everything we need is at the touch of a screen, we are yearning for the touch of true emotion. Beyond pings, likes and hearts, we are looking for genuine connections. We are returning to seek the human. Imperfect, vulnerable and beautifully real.
The story of Humane is represented through an installation of suspended sheer fabric with hand felted human forms that create a composition almost like a soft, pastel painting. In the background is a large piece of felted fabric illustrating a sky with various colours merging and creating cloudforms.
Sonic
Sound . Potential . Rhythmic . Motion . Sensory . ExpansiveSonic explores how we willingly engage with sound to expand our potential and explore the unseen dimensions of our mind.
While our urban environment pushes us to the limit of our hyper-engaged state, as humans we still yearn to grow further - acquire new knowledge, build new capabilities, explore new frontiers - and have a say in what and how much we consume. The sense of sound presents us with a relatively underutilized pathway to engage willingly and expand our potential. While we work, cook, exercise, meditate or sleep, sound accompanies us as a personalised companion adapting to our needs. Dynamic or calm, undulating or rhythmic, sound nurtures us to realise our fullest potential.
COLOURNEXT 2020 TREND STORIES . PRINT DESIGN
CN 20 Visual Language
This visual language depicts the CN20 colour forecast with a coming together of varied predicted trend directions. It represents an explosion of varied forms and colours to create a beautiful chaos, that represents the bold and everchanging dynamic of CN20.
At the very core of the visual direction is also a language of progression-the work in progress state of things that contains the essence of the COTY.
The visual language represents the overall look and feel for CN20. We have extended the language across varied scenarios and collaterals to provide a holistic experience of CN20 visual language.
CN 20 Visual Language
This visual language depicts the CN20 colour forecast with a coming together of varied predicted trend directions. It represents an explosion of varied forms and colours to create a beautiful chaos, that represents the bold and everchanging dynamic of CN20.At the very core of the visual direction is also a language of progression-the work in progress state of things that contains the essence of the COTY.
The visual language represents the overall look and feel for CN20. We have extended the language across varied scenarios and collaterals to provide a holistic experience of CN20 visual language.
Theme Logos
Decor Directions 2020
The Decor Directions book is a quick visual guide of aspirational decor ideas around the trending themes for the architects and interior designers combining details of curated furniture and products used in this book. 
Trend report 2020
ColourNext Trend report is an in-depth document explaining the four themes through their respective social triggers and how it manifests in our everyday life, eventually arriving at how it may reflect in a colour and trend for the coming year. 
