Production Team
SWIFT
Content & Copy
FISH DO IT
Partners
WazirX
SWIFT
Content & Copy
FISH DO IT
Partners
WazirX
Exhibition & Space design for ColourNext 2022
Storytelling in a physical environment
Floor Plan
Area: ~xyz Sq metres
Design Associate (Exhibit
Layout): Hyatt Centre, Mumbai
Area: ~xyz Sq metres
Design Associate (Exhibit
Layout): Hyatt Centre, Mumbai
Hope You’re Well
Hope You’re Well explores the idea of mental health and how seeking help for invisible mental health ailments has been destigmatized. We, as individuals are becoming sensitive to the impact of our words and actions on our future generations.
The story is told through three sculptural forms surrounded by trees in a public park. The landscape is that of a cold winter morning to represent a state of mental desolation. The quality of acceptance and new empathetic outlook comes through with the technique of yarn
The story is told through three sculptural forms surrounded by trees in a public park. The landscape is that of a cold winter morning to represent a state of mental desolation. The quality of acceptance and new empathetic outlook comes through with the technique of yarn
bombing that slowly envelops these trees and rocky sculptures in beautiful patterns made with soft wool like materials, and brings to fore that each one is accepted in all their imperfections.As one proceeds into the color experience the trees become more in number and more branches get covered with soft, colorful yarns.
Production partners: SWIFT, Rhoda Khakhlari, Andre Menezes
Production partners: SWIFT, Rhoda Khakhlari, Andre Menezes
We/Us
We/Us reflects how cis-het men confidently donning a feminine aesthetic is taking the world of fashion by storm. But its roots go beyond fashion. By breaking established notions of masculine and feminine, we're no longer held back by what society dictates.
The theme story is represented through carefully positioned male mannequins in open/flowing/ dynamic body postures that indicate liberation and unrestricted self-expression. The spirit of liberation further transcends into beautiful textile butterflies of various textures and patterns signifying balance, uniqueness and freedom. As we move through the installation, these butterflies increase in number and size, forming an immersive colour experience for the visitor.
The theme story is represented through carefully positioned male mannequins in open/flowing/ dynamic body postures that indicate liberation and unrestricted self-expression. The spirit of liberation further transcends into beautiful textile butterflies of various textures and patterns signifying balance, uniqueness and freedom. As we move through the installation, these butterflies increase in number and size, forming an immersive colour experience for the visitor.
The background is suggestive of an open sky enhancing the free spirited aspects of the trend. The colours and materials are used in interesting and unique combinations that strike a sense of surprise when seen together.
With the use of materials like velvet, fur, printed fabrics and high-gloss finishes, the whole experience is designed to emulate a dramatic high-fashion store window or a fashion show ramp.
Production partners: Tilla by Aratrik Dev Varman, SWIFT, Andre Menezes
With the use of materials like velvet, fur, printed fabrics and high-gloss finishes, the whole experience is designed to emulate a dramatic high-fashion store window or a fashion show ramp.
Production partners: Tilla by Aratrik Dev Varman, SWIFT, Andre Menezes
Solo Commerce
Personhood and enterprise rolled into one, Solo Commerce is a new work culture that sits squarely in the medium-term between gigs and employment. Fuelled by changing career aspirations and a robust digital ecosystem, it's a paradigm shift that allows working individuals the autonomy of location, lifestyle and time.
The essence of of this theme is captured through the metaphor of Tetris blocks, set in the context of a global digital network that enables this new unconventional way of working that allows freedom of choice, location, time and lifestyle.
On the face of the installation, unique individual forms come together and fit into each other to create a larger image of a corporate team connecting and collaborating with professionals. In the background and walls, there are smaller groups of people coming together while others are available for similar gigs.
The essence of of this theme is captured through the metaphor of Tetris blocks, set in the context of a global digital network that enables this new unconventional way of working that allows freedom of choice, location, time and lifestyle.
On the face of the installation, unique individual forms come together and fit into each other to create a larger image of a corporate team connecting and collaborating with professionals. In the background and walls, there are smaller groups of people coming together while others are available for similar gigs.
The entire space is filled with these floating three-dimensional Tetris forms giving the space a dynamic and playful look and feel. Each block has a unique graphic, profiling individual professionals with diverse skillsets ready to plug and play.
As the viewer moves towards the Colour experience, these forms, now in the theme colours come together and create a 2.5D graphical experience of a completed Tetris grid.
The landscape is further enhanced with the use of backlit acrylic to construct the 3D forms that creates a glowing spatial experience.
Production partners: SWIFT, Mansi Thakkar
As the viewer moves towards the Colour experience, these forms, now in the theme colours come together and create a 2.5D graphical experience of a completed Tetris grid.
The landscape is further enhanced with the use of backlit acrylic to construct the 3D forms that creates a glowing spatial experience.
Production partners: SWIFT, Mansi Thakkar
