PRINT DESIGN. PACKAGING DESIGN
The Earth SeriesInstead of a graphic decal that is stuck on the face of a wall, we re-conceptualised Wall Art to create a product that walked the thin line between art, design and commerce. Art for architecture became the core idea of the brand property — each collection, a concept-led series of distinctive art works, rich with technique and context, designed to integrate with the architectural intent of the built space. We developed the re-launch collection and all the communication collateral around it.
The Earth Series was inspired by natural elements with an underlying theme: the interconnectedness and vulnerability of the ecosystem. Each of the artworks within, Flow, Tree of Life, Walk in the Woods and Prayer for Earth, could be adapted to the facades of a building with a sense of individuality. So, in a sense, the artworks were a point of departure — the architect and the Asian Paints team could then work with the elevations of the building to decide placement, treatment and technique to create exteriors that lent a unique character to the building and the neighbourhood.