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Studio
TRAPEZE
Concept & Creative Direction
RAM SINAM
(Co-Founder, Trapeze / Founder, Wari Watai)
Designer
GEORGIE PAUL
TRAPEZE
Concept & Creative Direction
RAM SINAM
(Co-Founder, Trapeze / Founder, Wari Watai)
Designer
GEORGIE PAUL
SIGNAGE DESIGN
Taj Vivanta
A Signage System
We designed of a signage system for Vivanta, a contemporary five star business hotel by The Taj Group. This included a way-finding system as well as the design of the graphics for the individual directional and identification signage along with the F&B signages. The graphic language and careful selection of materials and processes are intended to complement the avante garde interior design language of this hotel.Directional Signage
The use of mirror-polished steel and white acrylic blends well with the contemporary language; mirroring the everchanging mood through the day of the interior spaces while unobtrusively assisting guests in finding their way around the hotel. The bottom half of the signage has a concentric design etched into the metal, which works as level indicator while also giving the signage a distinct visual character.![](https://freight.cargo.site/t/original/i/c26bb48aad0018081f20d57ccaee755b74dec96fc567fb6f3264655022b2c48d/12.jpg)
![](https://freight.cargo.site/t/original/i/21b0b18b1573a36256b06219e51e1fe60a1ece5141d2a356cb642bd02b089456/9.jpg)
![](https://freight.cargo.site/t/original/i/6d83885c75e3396773976608902472a259ac0b1ce6768f11670d0965c36015b1/4.jpg)
![](https://freight.cargo.site/t/original/i/81b775faf293893c3f0bf013d4c9ec7310c1c5e16ad5c480446c55a0a46286a1/taj2.jpg)
![](https://freight.cargo.site/t/original/i/0bbdc74c492af51f00693615ddc2abe629d66ad342e132e3edf720c91256ea91/10.jpg)
![](https://freight.cargo.site/t/original/i/208c02629dbea4909d0d63f6f4b8df290b3686bb9afb3fe12b96884d4caa470b/2.jpg)
![](https://freight.cargo.site/t/original/i/f7ac462c0ec07a0711780cbc82b317052d7d2cc0440f46e4a674c5bed29dbbd3/3.jpg)
![](https://freight.cargo.site/t/original/i/4aeaeda447b807c69f1c03aa1f116ac94e0ee796882ff87f9c514c6a24fbfe00/11.jpg)
Type design
The typeface Neoteric was specifically designed for this exercise where the design of the letterforms was rendered to articulate and extend the architectural intentof the hotel. A combination of a modern feel with a symmetric geometric language and eclectic use of letter terminals make for a distinctive in-house font.![](https://freight.cargo.site/t/original/i/f08106524d791675e4e0611d3f13a85f4f4e521f29a0520047bf47d067e2eab3/type.jpg)
Identification Signs
![](https://freight.cargo.site/t/original/i/9fd94b27fe6b999b83b939bd8a72789a00909bc64d6ed86c81ff63aa2998e324/taj_sign1.jpg)
![](https://freight.cargo.site/t/original/i/770c744a7650a530a129c8d2de247b132ffcd31dae0a5ec7ec062e3755f00fd1/taj_sign2.jpg)
![](https://freight.cargo.site/t/original/i/1c0ef2f6ecd00986d9d731b47e04c864741838781d6bba52b274526ad3cb92f9/taj6.jpg)
![](https://freight.cargo.site/t/original/i/32aca46482f604b51c16ee87d581fcb5c8c9826dbe535067d6372b735f83ad66/7.jpg)
![](https://freight.cargo.site/t/original/i/2550e5c53201662e52fd854cf14d01cd2fb1a19e042feda0ad33eecc0c0d1b81/5.jpg)
![](https://freight.cargo.site/t/original/i/f1d863a11522ddc555fe94cccfec6ad3b503c5ec242ec012e16f967e6d86ee21/1.jpg)
![](https://freight.cargo.site/t/original/i/a0fb18ea44a0b39f1aa7edf312daf7d9eb3574001b42859c193832e0e1559fc1/taj7.jpg)