Mark
  
Mark
Studio
TRAPEZE

Concept & Creative Direction
RAM SINAM
(Co-Founder, Trapeze / Founder, Wari Watai)

Design
APARNA RANJAN

IDENTITY DESIGN 

Craft Development Institute

The identity for Craft Development Institute (CDI), Srinagar derives its inspiration from the tree of life motif commonly used in rugs and tapestries of the region. The tree is framed within a mihrab - an archway - and is rendered in an architectural jali like form. The entire branding is aimed at leveraging CDI’s rich knowledge base and proactive spirit of change in a manner that would appeal to a younger audience across the country, both urban as well as rural.

The 'tree of life' metaphor used in the logo is extended into all the collateral such as the leaflet (above) and posters (below). The visual language of vibrant illustrations was borrowed from local handicrafts, blending the traditional and the modern in a contemporary manner. The three main overlapping and interconnected roles that CDI plays in the handicraft sector - Research & Development, Education & Training and Extension Services & Consultancy have been communicated across the collateral as ‘Create, Manage and Evolve’.




Mark

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