IDENTITY DESIGN . PRINT DESIGN
CEPT Identity
Established as Centre for Planning and Technology in 1962, CEPT had long outgrown the full form of its name as it evolved into a university with multiple schools under it. We were approached to create a coherent brand hierarchy that reflected the structure of the university and united the schools within — and one that was dynamic and ready for the future, just like its forward-looking curriculum, thinking and spirit.
CEPT Identity
Established as Centre for Planning and Technology in 1962, CEPT had long outgrown the full form of its name as it evolved into a university with multiple schools under it. We were approached to create a coherent brand hierarchy that reflected the structure of the university and united the schools within — and one that was dynamic and ready for the future, just like its forward-looking curriculum, thinking and spirit. CEPT was much more than the sum of its parts. We chose a typographic path where CEPT and UNIVERSITY complement each other while individually evoking the values of its educational environment. Shorn of unnecessary embellishment, ‘CEPT’ was strong — an accessible form with open and interflowing counter forms. ‘University’ with its indicative forms and imagined lines, was an orchestration of diagonals, horizontals, verticals and arcs: reflecting an exploratory, dynamic and creative environment. A colour was chosen for each of the five faculties, together creating a vibrant logo, held together by the stoic grey anchor of CEPT.