Brand Identities
ATTAKKALARI
The logo for a contemporary dance company. The identity uses animated overlapping letterforms and celebrates motion, creating an impression of theatrical spaces.
CRAFT DEVELOPMENT INSTITUTE
The identity for CDI- Craft Development Institute, Srinagar derives its inspiration from the tree of life motif commonly used in rugs and tapestries of the region. The tree is framed within a mihrab - an archway - and is rendered in an architectural jail like form. The entire branding is aimed at leveraging CDI’s rich knowledge base and proactive spirit of change in a manner that would appeal to a younger audience across the country, both urban as well as rural.
The 'tree of life' metaphor used in the logo is extended onto all the collateral such as the leaflet (above) and posters (below). The visual language of vibrant illustrations was borrowed from local handicrafts, blending the traditional and the modern in a contemporary manner. The three main overlapping and interconnected roles that CDI plays in the handicraft sector - Research & Development, Education & Training and Extension Services & Consultancy have been communicated across the collateral as ‘Create, Manage and Evolve’.
BHADRA TIGER RESERVE
Taking on an illustrative approach, we shifted the emphasis from just the tiger, to the larger ecosystem of which tiger is a part as it is only possible for a tiger to survive if the rest of the system is balanced and thriving. The simple forms and play of space highlights some of the unique and prominent fauna from this forest reserve.
Tamara Ayurveda Spa - Taj Malabar
Identity for an Ayurvedic Spa, Tamara at Taj Malabar, Cochin which illustrates enlightenment through the uncoiling of the Kundalini to the final flowering of the ‘thousand petalled lotus’.
The identity collateral includes stationery, menu, carry bags, brochure and other print collateral.
Identity for an Ayurvedic Spa, Tamara at Taj Malabar, Cochin which illustrates enlightenment through the uncoiling of the Kundalini to the final flowering of the ‘thousand petalled lotus’.
The identity collateral includes stationery, menu, carry bags, brochure and other print collateral.
La Peche
Identity and other collateral for an intimate French restaurant in Germany. La Peche – the Peach is given wings in this hand-done illustration.
French cuisine is very individualistic and cannot be mass produced and this quality is mirrored in the identity. The addition of silver provides a high end specialness to the product. Folders enclosing their special menus are screen printed on uncoated paper and sent out to corporate clients promoting the restaurant and the events it organises through the year.
Identity and other collateral for an intimate French restaurant in Germany. La Peche – the Peach is given wings in this hand-done illustration.
French cuisine is very individualistic and cannot be mass produced and this quality is mirrored in the identity. The addition of silver provides a high end specialness to the product. Folders enclosing their special menus are screen printed on uncoated paper and sent out to corporate clients promoting the restaurant and the events it organises through the year.
