Studio
TRAPEZE
Concept & Creative Direction
RAM SINAM
(Co-Founder, Trapeze / Founder, Wari Watai)
Design
TRUSHA SAWANT
PRIYANKA BORANA
Industrial Design Detailing
DOVETAIL
TRAPEZE
Concept & Creative Direction
RAM SINAM
(Co-Founder, Trapeze / Founder, Wari Watai)
Design
TRUSHA SAWANT
PRIYANKA BORANA
Industrial Design Detailing
DOVETAIL
PRINT DESIGN . PACKAGING DESIGN . EXHIBITION DESIGN
Aspira
Royale Aspira is Asian Paints’ most technologically advanced and premium range of products. As a tribute to the famed modernist architect, the color range also included select shades from Le Corbusier’s Polychromie Architecturale. We designed a set of print collaterals along with a small traveling exhibition for Aspira.Corbusier Pack
We also created a gift set which made up of a large scaleLe Corbusier poster along with a redesigned version
of Polychromie Architecturale.
Aspira Books
The print catalogue and brochures reflected the product’s premium quality through editorial quality images, especially bought from interior design websites.Exhibit
The exhibition was a part of the Royal Aspira launch event. Apart from introducing the new brand, the exhibition also celebrated its collaboration with Les Couleurs, as a result of which Aspira would be making paints in shades from Le Corbusier’s ‘Clavier de Couleurs’.As the exhibit was meant to travel to various cities, for ease of packing and transportation, the exhibit was designed as flat packed modules. Each module is a full 4 feet x 8 feet plywood board with wood veneer finish in order to avoid wastage.
A part of the board folds out to both lock the structure and act as a platform to display smaller elements. Special cases were designed to mount and lock the iPads on the modules, and to place large scale paint swatches for display.