PRINT DESIGN . PACKAGING DESIGN . EXHIBITION DESIGN

Aspira

Royale Aspira is Asian Paints’ most technologically advanced and  premium range of products. As a tribute to the famed modernist architect, the color range also included select shades from Le Corbusier’s Polychromie Architecturale. We designed a set of print collaterals along with a small traveling exhibition for Aspira.      

Corbusier Pack

We also created a gift set which made up of  a large scale
Le Corbusier poster along with a redesigned version
of Polychromie Architecturale.

Aspira Books

The print catalogue and brochures reflected the product’s premium quality through editorial quality images, especially bought from interior design websites.

Exhibit

The exhibition was a part of the Royal Aspira launch event. Apart from introducing the new brand, the exhibition also celebrated its collaboration with Les Couleurs, as a result of which Aspira would be making paints in shades from Le Corbusier’s ‘Clavier de Couleurs’.

As the exhibit was meant to travel to various cities, for ease of packing and transportation, the exhibit was designed as flat packed modules. Each module is a full 4 feet x 8 feet plywood board with wood veneer finish in order to avoid wastage.

A part of the board folds out to both lock the structure and act as a platform to display smaller elements. Special cases were designed to mount and lock the iPads on the modules, and to place large scale paint swatches for display.